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Marathon's Multi-Year Expansion: A Test Case for Niche IPs in a Shifting Market

Bungie's upcoming multi-year story update for Marathon signals a strategic bet on long-term investment in niche franchises. The move highlights the challenges of platform evolution and whether retro-inspired IP...

Last updated 27 seconds ago • Marathon's Multi-Year Expansion: A Test Case for Niche IPs in a Shifting...
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