Apple Announces Massive Price Increases Across The Board, With Up To $1,300 Premium Being Charged As The Memory Crisis Claims The Trillion-Dollar Giant Omar Sohail • at EDT Add on Google The highly popularity MacBook Neo is now $100 more expensive CEO Tim Cook had already warned that memory prices had become unsustainable, which only meant that Apple was running on borrowed time in keeping the MSRP of its products as low as possible. Unfortunately, the Cupertino firm has thrown in the towel and has announced price bumps across its entire product family, with up to a $1,300 premium being stamped on the more expensive hardware when shopping for the base models. The more popular products like the MacBook Neo and MacBook Air are only slightly more expensive, but it’ll hurt consumers regardless For those who were wondering why Apple’s online store was down earlier today, it was due to the new price changes being brought into effect. While no customer will appreciate this move, Apple was left with little choice in the matter, as memory prices have skyrocketed to the point where even the California-based giant doesn’t have the negotiating prowess anymore to secure a deal with the big RAM manufacturers. Related Story Apple’s Sold On The Foldable Smartphone Future As The Second-Generation iPhone Fold Enters Development With One Key DifferenceFortunately, the more popular products like the MacBook Neo and M5 MacBook Air have become $100 to $200 more expensive, respectively, the more capable machines like the M5 MacBook Pro, which started from $1,699, are now $300 more expensive and will now be listed from $1,999 onwards. If you intend to purchase the Mac Studio in the M4 Max and M3 Ultra configurations, you’d best hope that you have a sizable budget because Apple’s most powerful workstation now starts from $2,499, and $5,299 if you want the top-tier option. Price increases - Here's what's changedOld PriceNew Price MacBook Neo$599$699 13-inch M5 MacBook Air$1,099$1,299 15-inch M5 MacBook Air$1,299$1,499 M5 MacBook Pro$1,699$1,999 iMac$1,299$1,499 M4 Max Mac Studio$1,999$2,499 M3 Ultra Mac Studio$3,999$5,299 M5 Vision Pro$3,499$3,699 iPad 11$349$449 11-inch M4 iPad Air$599$749 13-inch M4 iPad Air$749$949 11-inch M5 iPad Pro$999$1,199 13-inch M5 iPad Pro$1,299$1,499 iPad mini 7$599$499 Apple TV 4K$129$199 HomePod$299$349 HomePod mini$99$129 Even products that didn’t garner mass appeal, like the M5 Vision Pro, have also become expensive, with the $3,499 headset now retailing for $3,699 for the 256GB model. The price increases don’t just apply to the U.S. and Canada but also to other regions. Remember to check out the table above to see how big a price difference you’ll have to pay now because devices like the HomePod and HomePod mini have also been affected. About the : Omar Sohail is a and analyst for 's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology. Follow on Google to get more of our news coverage in your feeds. Further Reading Apple Inflated The Price Of Its Highest-End iPhone By 60% Over The Past Decade, While The US CPI Basket Grew 37%, And Yet It’s Playing The Victim Now iPhone Fold Launch To See No Delay As It Enters Mass Production In July, With Apple Having Seemingly Solved A Herculean Challenge Apple Is In For A Sticker Shock In Q3, With LPDDR5X DRAM Costs Surging By $68.8 In A Single Quarter, As Operating Profit Margin For General-Purpose DRAM To Hit 90% Within The Year Apple Will Equip The Outer Panel Of The iPhone Ultra With Samsung’s Cutting-Edge, Natively 10-Bit M16 OLED, While Retaining The Older M14 OLED For The Inner Screen Read all on Apple Announces Massive Price Increases Across The Board, With Up To $1,300 Premium Being Charged As The Memory Crisis Claims The Trillion-Dollar Giant
