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EA’s Ad Platform Aims to Blend Brands Into Games Without Disrupting Play
EA
Featured gaming 2 min read

EA’s Ad Platform Aims to Blend Brands Into Games Without Disrupting Play

A new ad initiative from Electronic Arts promises non-intrusive in-game advertising, but questions remain about its impact on player experience and data privacy.

Last updated 33 seconds ago • EA’s Ad Platform Aims to Blend Brands Into Games Without Disrupting Play
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