SSD Prices Skyrocket Due to Memory Shortage
For over a year, keeping track of SSD deals has become a regular task. However, recent observations reveal a concerning trend: SSD prices are surging, directly impacted by an ongoing memory supply crisis. This isn't new; experts have been monitoring rising PC hardware costs for some time. The latest example is the escalating price of popular SSD models like the Lexar NM790.
Price Increases Across Popular Models
The 1TB version of the Lexar NM790, which cost only $66 in October of last year, now retails for around $118. This represents a significant price increase, and it's not an isolated incident. Higher-capacity SSDs are experiencing even more dramatic jumps. For instance, Best Buy is currently listing the 4TB Western Digital Black SN850X for over $1,000, while Newegg offers it for $520. Amazon price tracking data shows a near runaway spike in prices from November last year to January 2026.
The situation is similar with the 8TB Western Digital Black SN850X, now priced at $1,080 on Newegg – a roughly 55% increase compared to its price just months ago. These drives are also often older stock, as they haven't yet incorporated Sandisk’s recent rebrand.
The Root Cause: The Memory Apocalypse
These rising SSD costs are directly tied to what's being called the "memory apocalypse." The rapid expansion of the artificial intelligence industry is driving unprecedented demand for both DRAM (system memory) and storage solutions like SSDs. AI data centers, often located in challenging climates, require vast amounts of these components.
Industry Warnings and Predictions
Experts have been warning about this situation for some time. In October 2025, Adata's Chen Libai highlighted that major memory and storage technologies were facing a shortage – the first in roughly three decades. Later, Phison’s CEO stated that all NAND manufacturers were sold out of capacity for 2026. Kingston also sounded the alarm, reporting a staggering 246% increase in NAND wafer prices within just two months.
Should You Buy Now or Wait?
While advice to purchase hardware immediately to avoid further price increases might seem sensible, it's crucial to avoid panic buying. If possible, delaying upgrades or utilizing existing equipment is a prudent approach. However, in certain circumstances, building an entirely new system could potentially offer better value.
