The retail horror genre has found a new entry with Hellmart, a game that drops players into the unsettling role of a night-shift clerk at a remote convenience store. The title, developed by Gaze in Games, launched on Steam this week, marking the culmination of a journey that began with a highly anticipated demo during Steam Next Fest. That demo alone amassed over 150,000 wishlists, signaling strong early interest in the project’s fusion of simulation mechanics and supernatural dread.
Unlike traditional grocery store simulators, Hellmart* forces players to balance routine tasks—stocking shelves, scanning items, and managing sales—with the creeping realization that something is wrong. The game’s procedural events ensure no two shifts unfold the same way, with anomalies and strange customers emerging unpredictably after dark. Decisions made during the day can alter outcomes, leading to multiple endings that hinge on attentiveness and quick thinking.
The development team emphasizes atmosphere as a core design pillar, aiming to evoke the claustrophobic tension of working alone in a store that feels increasingly sinister as night falls. Launch bundles are available for those looking to pair Hellmart with other simulation titles, including Supermarket Simulator, Contraband Police, CloverPit, and Misery, offering discounts for collectors.
For players eager to dive in, the game is now fully available on Steam, with developers encouraging feedback to shape future updates. The team has also expressed gratitude to influencers and media outlets, including IGN, for their early support in showcasing the project’s trailers and vision.
- Procedural events and anomalies that shuffle with each shift, ensuring high replayability.
- Non-linear storytelling with multiple endings based on in-game decisions.
- A focus on immersive atmosphere, blending mundane retail tasks with escalating horror.
- Launch bundles combining Hellmart with other simulation games for discounted purchases.
The game’s release follows a pattern of indie horror-simulation hybrids gaining traction, positioning Hellmart as a standout title for players seeking a fresh twist on the genre. With its emphasis on unpredictability and player agency, it may appeal to fans of both retail simulators and supernatural horror.
For those ready to start their shift, Hellmart* is now live on Steam, with developers urging players to share their experiences—and hopefully, make it through the night.
