MSI raising PC prices up to 30% as memory crisis drags on MSI also said it's prioritizing more expensive, high-margin hardware, even as it boosts output of DDR4 motherboards. , PDT Nvidia. To further protect its profits, MSI will focus on more expensive, higher-margin hardware, sacrificing budget devices. To quote the report — and once again I emphasize that this is a machine translation — MSI “will focus its resources on mid- to high-end products. and high-quality customers. If the market declines by 10%, but the price dynamics increase by 15 to 30%, revenue will catch up or exceed.” MSI’s projected price increase falls in line with projections for the rest of the industry, which started the year predicting a general rise in PC prices of 20 percent, and now shows as much as 40 percent, as the memory, storage, and GPU sectors rush to supply far more profitable data centers and sideline consumer hardware. (If you’re wondering why it’s “only” 40 percent, while RAM and SSDs are as much as quadrupling in price, manufacturers aren’t quite as exposed to the sways as us mere mortals at the end of the supply chain.) MSI isn’t sitting out that side of the business. As Tom’s Hardware reports, it’s hoping for a 50 to 100 percent increase in revenue for “AI” servers. It’s not all bad news, as MSI is also intending to prioritize manufacturing of DDR4-capable motherboards, anticipating a higher demand from cash-strapped consumers. : Michael Crider, Staff Writer, Michael is a 15-year veteran of technology journalism, covering everything from Apple to ZTE. On he's the resident keyboard nut, always using a new one for a review and building a new mechanical board or expanding his desktop "battlestation" in his off hours. Michael's previous bylines include Android Police, Digital Trends, Wired, Lifehacker, and How-To Geek, and he's covered events like CES and Mobile World Congress live. Michael lives in Pennsylvania where he's always looking forward to his next kayaking trip. Recent stories by Michael Crider: Get Acer’s Ryzen laptop with 16GB RAM for only $317 right now Mislabeled Ryzen CPUs spotted in Chuwi and Ninkear laptops This $544 Acer laptop has 32GB RAM and Intel Core Ultra 9 CPU
