MediaTek’s Dimensity Chips Gaining Increased Positive Recognition Among Consumers, Says A New Survey Rohail Saleem • at EDT Add on Google Consumers are increasingly factoring in processor performance in their smartphone buying decisions. MediaTek's Dimensity smartphone APs have become quite competitive over the past few years, especially since the firm opted for a radical chip architecture overhaul by jettisoning CPU efficiency cores. And now, that performance boost is being noticed by consumers, as per a new Counterpoint Research survey. A whopping 81 percent of survey respondents believe that MediaTek's Dimensity chips have a "strong presence" in flagship smartphones 𝗦𝘂𝗿𝘃𝗲𝘆: 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗼𝗿𝘀 𝗮𝘀 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲 𝗗𝗲𝗺𝗮𝗻𝗱 𝗛𝗶𝘁𝘀 𝗡𝗲𝘄 𝗛𝗶𝗴𝗵𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮𝖢𝗁𝗂𝗉𝗌𝖾𝗍 𝗉𝖾𝗋𝖿𝗈𝗋𝗆𝖺𝗇𝖼𝖾 𝗂𝗌 𝗂𝗇𝖼𝗋𝖾𝖺𝗌𝗂𝗇𝗀𝗅𝗒 𝖻𝖾𝖼𝗈𝗆𝗂𝗇𝗀 𝖺𝗇… pic.twitter.com/W5heRAoliR— Counterpoint Research (@CounterPointTR) March 16, 2026 The new Counterpoint Research survey has revealed a few interesting tidbits about the increasing penetration of MediaTek's Dimensity chips in smartphones: Related Story Mobile-Focused Chipmaker MediaTek Taps Silicon Photonics With A Stake In Ayar Labs Consumers are increasingly factoring in processor performance in their smartphone buying decisions. MediaTek's Dimensity chips commanded a 48 percent share of India's smartphone market in Q4 2025, followed by Qualcomm at 25 percent and Apple at 12 percent. 78 percent of the survey respondents would consider buying a smartphone powered by a MediaTek chip. Around 90 percent of survey respondents said they evaluate gaming performance before buying a smartphone, and 84 percent of respondents who regularly play games on their smartphones said they were willing to buy a MediaTek-powered smartphone. Critically, 81 percent of survey respondents agreed that MediaTek's Dimensity chips have a strong presence in flagship smartphones. Do note that this survey was conducted "across India among 1,173 respondents covering all tiers of towns." Of course, this comes as the chipmaker's next-gen Dimensity 9600 chip is already garnering quite a lot of attention, especially as Qualcomm is reportedly planning to launch two versions of its flagship Snapdragon 8 Elite Gen 6 chip, with one carrying a 'Pro' moniker. Head to our dedicated hub page to find out more about the Dimensity 9600 chip. Unlike Apple's A20 chip, which is expected to leverage TSMC's N2 process, MediaTek is likely to opt for the Taiwanese fab giant's relatively more costly N2P process node, which bestows a performance boost of between 5 percent and 10 percent relative to the N2 node. MediaTek's next-gen flagship chip is expected to leverage ARM's C2-branded CPU cores as well as its new flagship GPU, which is likely to be announced in September 2026 as the Mali-G2 Ultra. The GPU is expected to leverage a bespoke Neural Shader Scheduler (NSS) to drive coordination between the GPU and the NPU, dividing inference tasks such as motion estimation, upscaling, and frame reconstruction between the two, thereby reducing the total power draw while avoiding GPU stalls caused by unpredictable ML compute. Finally, the Dimensity 9600 chip is expected to leverage an LPDDR6 RAM vs the LPD5 12GB RAM expected in the iPhone 18 Pro and Pro Max, which should give the flagship chip a theoretical edge on memory bandwidth. The chip is also expected to adopt support for UFS 5.0 storage. Follow on Google to get more of our news coverage in your feeds. Further Reading MediaTek To Hand Out A 15% Bonus Reduction To Employees For H2 2025 Compared To The First Half, As It Prepares For A Potential Chipset Shipments Decline A Wild Rumor Suggests Intel Has Roped In MediaTek’s Dimensity Chips For Its 14A Process MediaTek’s Smartphone Chipset Revenue In Q4 2025 Made Up 59% Of The Total; As DRAM & NAND Prices Skyrocket, Here’s How The Company Plans To Pivot iPhone 18 Launch Month Revealed: Snapdragon & Dimensity Flagships to Compete Head-On Read all on MediaTek’s Dimensity Chips Gaining Increased Positive Recognition Among Consumers, Says A New Survey
